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Through 30+ years of bid leadership — from Accenture and CSC to BDS and now Pentimenti — I have helped enterprises across the Nordics win the contracts that define their growth. Now I bring that expertise directly to your proposals.
Most B2B companies underinvest in how they bid. They use their best people to write, not to win. The result: revenue left on the table, resources burned on losing bids, and a proposal process that cannot scale.
After 30 years of fixing exactly this pattern — first at Accenture and CSC, then through my own firm BDS, and now at Pentimenti — I know where the losses come from, and how to stop them.
Whether you want hands-on advisory or AI-powered proposal automation, BDS delivers measurable improvement in win rates and reduced cost per bid.
Direct advisory on capture strategy, bid process design, and commercial transformation. From pipeline to signed contract — hands-on support for your most important bids.
An AI-native platform where an intelligent agent reads your tenders, learns your way of working, and writes proposals the way your best people would. The AI learns you — you do not learn the AI.
Named clients. Quantified outcomes. These are not estimates — they are contracts signed.
BDS clients benefit from direct access to Pentimenti — the AI-native proposal automation platform — alongside hands-on advisory. The combination means faster proposals, higher compliance, and more time for your team to focus on winning strategy.
Practical thinking on bid strategy, proposals, and commercial growth.
I have spent 30+ years in the engine room of complex B2B bids — first at Accenture, then CSC, and then through my own firm BDS. I know the difference between a proposal that wins and one that gets filed away because it did not speak the buyer's language.
Today I run BDS as an advisory firm focused on one thing: improving your win rate. I also serve as Business Development Director at Pentimenti, where I am helping bring AI-powered proposal automation to enterprises across the Nordics and EU.
I work directly with CEOs, BD directors, and bid teams — not through layers of consultants. You get the person with the track record, not a junior on assignment.
Book a free 30-minute consultation. No obligation — just an honest conversation about where your bid process is losing revenue.